What Is Search Engine Optimisation (SEO) ?

Beginners Guide To Search Engine Optimisation (SEO)

What Is Search Engine Optimisation (SEO) ?

SEO means search engine optimization is a technique of marketing of any website or blog to grow it's organic visibility on various search engines like Google, Yahoo, Bing etc. It consists of many technical as well as  creative elements.

It's main objective is to drive traffic to blog or website, to improve rankings in search engines and to increase awareness in search engines.

It is a broad field which includes the entire optimisation of our blog or website from even a word which is written on our website to the way in which other websites link us.

In short it may be stated that Search Engine Optimization ensures the structure of any website and checks it weather it is compatible with search engines or not means it tells us about the ability of search engines in understanding the structure of our website.

It doesn't make any website or blog search engine friendly while it helps in creating a better interface for users also.

Why SEO is essential for any website?

As we know about 99 out of 100 people uses search engines to visit the website according to their need means if any one have to get traffic then its must that his website should be on the search engine. Now, the next thing is that a survey says that approximately 60% users select the top 3 websites resulting on the search engines for any query means if some one have to get a massive traffic then their website must appear in top 3 results of its query type. 

Why a website is not ranked at top without SEO?

Although every search engine is very smart in crawling the data of any website and index it on them but the website which is more compatible with search engine is ranked on top and rest in decreasing manner.

And that is why it is very necessary to go through Search Engine Optimisation if we have to drive traffic on any website and rank it on better stage.

Is there any need of expert for SEO or I may do it?

Actually SEO is very vast and broad field but it's very easy to understand the basics of SEO. And just by knowing the basics of SEO, a markable difference between ranking and traffic can be noticed.

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